Some stories are passed down in books…
others in bites
Bringing food storytelling into classrooms, communities, and consumer spaces
Hi, I’m Jasmin — a registered dietitian, writer, and food culture educator based in New York City.
This photo is where it began: watching my grandmother cook from memory, not recipes. I learned early that food carries more than flavor — it holds culture, memory, and connection.
Today, I work with food and beverage brands, schools, and communities to bring food stories to life through writing, programs, and immersive experiences rooted in meaning and inclusivity.
Nearly 80% of consumers choose brands based on authenticity, according to Deloitte. People want more than a label — they want stories that feel real, transparent, and grounded.
Whether rooted in flavor, function, or tradition, I help turn products and programs into stories people can taste, remember, and trust.
What Stories Teach Us: Food Literacy, Culture, and the Power of Early Education
Where food becomes family, and every meal tells a story. Over the past year, I’ve stepped away from blogging—not because I’ve had less to say, but because I’ve been building something offline. My work has
Transparency Trends in the Food & Beverage Industry: What You Need to Know for 2025
The food landscape is evolving! Consumers now demand more than just taste – they want transparency, nutrition, sustainability, and fair practices. They’re voting with their wallets, choosing brands that align with their values, and making informed decisions about what they put on their plates. Discover how these strategies can build trust, foster loyalty, and drive sales for the food and beverage industry.
Elevating Your Brand by Showcasing Nutritional and Sustainability Advantages
This article offers an in-depth look at how brands are successfully communicating their dedication to health and environmental stewardship. Through reviews of strategies employed by leading companies in the health-focused and eco-friendly food sector, you’ll gain insights into their approaches. Integrating these principles into your marketing efforts can enhance your brand’s appeal to a mindful audience.
Mastering Zero Waste in Your Kitchen: Achievable Strategies for a Sustainable Lifestyle
Discover simple yet impactful strategies to achieve these goals, such as optimizing food storage, organizing your kitchen efficiently, and embracing composting.
6 “Bad” Snacks You Should Be Eating When Trying to Lose Weight, According to a Dietitian
Check out this article in Eating Well, where fellow dietitians and I share insights on incorporating “bad” snacks into your weight loss journey. You can discover expert advice on eating well-balanced snacks by reading this article written by Gaby McPherson, MS, RDN, LDN.
Sustainable Grocery Shopping: Navigating the Aisles for Eco-Friendly Groceries
Is Sustainable Grocery Shopping Really Worth It? Dive into the realm of eco-conscious grocery shopping to promote a healthier planet and a happier you. Uncover green grocery products, ethical food brands, and eco-friendly choices, and empower yourself to make informed decisions that truly make a difference