Some stories are passed down in books…
others in bites


Bringing food storytelling into classrooms, communities, and consumer spaces

 

Hi, I’m Jasmin — a registered dietitian, writer, and food culture educator based in New York City.

This photo is where it began: watching my grandmother cook from memory, not recipes. I learned early that food carries more than flavor — it holds culture, memory, and connection.

Today, I work with food and beverage brands, schools, and communities to bring food stories to life through writing, programs, and immersive experiences rooted in meaning and inclusivity.

Nearly 80% of consumers choose brands based on authenticity, according to Deloitte. People want more than a label — they want stories that feel real, transparent, and grounded.

Whether rooted in flavor, function, or tradition, I help turn products and programs into stories people can taste, remember, and trust.

Transparency Trends in the Food & Beverage Industry: What You Need to Know for 2025

The food landscape is evolving! Consumers now demand more than just taste – they want transparency, nutrition, sustainability, and fair practices. They’re voting with their wallets, choosing brands that align with their values, and making informed decisions about what they put on their plates. Discover how these strategies can build trust, foster loyalty, and drive sales for the food and beverage industry.

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Woman grocery shopping

Elevating Your Brand by Showcasing Nutritional and Sustainability Advantages

This article offers an in-depth look at how brands are successfully communicating their dedication to health and environmental stewardship. Through reviews of strategies employed by leading companies in the health-focused and eco-friendly food sector, you’ll gain insights into their approaches. Integrating these principles into your marketing efforts can enhance your brand’s appeal to a mindful audience.

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